ESRB's loot box response is new 'in-game purchases' label that applies to almost every game

ESRB's loot box response is new 'in-game purchases' label that applies to almost every game  The Verge ESRB tackles loot boxes with a new 'In-Game Purchases' label  PC Gamer Amid Loot Box Controversy, ESRB Will Label Games With "In-Game Purchases"  GameSpot ESRB on Twitter: "An update on in-game purchases from your friends at ESRB:… "  Twitter ESRB defends “fun” loot boxes as it starts labeling all “in-game purchases” [Updated]  Ars TechnicaFull coverage